If you are looking for a digital advertising agency, you have come to the right place. Our Digital Advertising Experts have a wealth of knowledge of the many different types of ads and ad platforms you can run online, as well as a history of success with ad campaigns for a wide range of different industries.
Businesses and advertisers dabbling in digital ads usually have to start from step 0. Our team starts at step 10 or 20 based on our knowledge, experience, and skill with a variety of digital platforms.
Spending on digital advertising reached an all-time high in 2021, with multiple industries investing tens of billions of dollars in an effort to drive more business. The competition for customers is hot, and you don’t want to miss out because your ads and placements aren’t up to snuff.
At Twelve Three Media, we create winning digital ad campaigns for small businesses and worldwide brands alike. The secret to our success is our expertise in digital advertising platforms, as well as the rapport we build with our clients through careful planning of each campaign, handling all aspects of advertising in-house, and validating the results so you know what strategies and tactics work.
Our
Digital Advertising Services
Today, the digital advertising landscape is enormous. Businesses have countless ways to reach their customers. At Twelve Three Media, it is our job to know what the most effective channels are and how to properly utilize those channels to help clients reach their goals.
Some of the most effective tactics for digital ads include:
Search Engine Marketing (SEM) and Pay Per Click (PPC) Advertising
PPC ads have been around for a long time. They are a proven tactic for driving leads and conversions for businesses in a number of industries. All of the most popular search engines offer some form of PPC advertising, each of which provides businesses the opportunity to stand out to clients when they search online.
Google PPC Ads
Anyone who has done a Google search has seen PPC ads at the top and bottom of the search results. They are highly visible and extremely effective. We precisely target the keywords you want to rank for and strategically bid to achieve top-of-page placements.
Twelve Three Media is a Google Premier Partner. Our ads are 100% optimized, we routinely exceed the spending threshold, and multiple members of our team have achieved professional accreditation that certifies us as experts in Google Ads.
Microsoft Bing Ads
Mechanically, Bing PPC ads are basically the same as Google PPC. Microsoft actually allows advertisers to connect their Google and Bing accounts to manage PPC campaigns cohesively across the two search engines. In essence, running Microsoft Bing ads increases your audience reach. Bing users make up a different demographic than the people who use Google every day, and running pay-per-click ads on Microsoft’s search engine enables you to reach a different customer base.
Another advantage of Microsoft PPC is the ability to purchase PPC ads on DuckDuckGo. DuckDuckGo emphasizes user privacy, and running ads enables you to reach a niche (but growing) audience.
Yahoo! Ads
Yahoo! is the third most popular search engine in North America. Although the ads experience is defined more by native advertising (more on that below) than PPC, the audience on Yahoo! is still large enough for SEM to drive results.
Source: StatCounter Global Stats - Search Engine Market Share
Social Media Advertising
Our social media services encompass all aspects of social marketing – from managing our clients’ pages to running paid ads. In addition to growing and nurturing an audience, the top social media platforms present enormous opportunities for advertising.
All of the most popular social media platforms have some kind of option for running ads. We are constantly managing social media ad campaigns for our clients on:
- TikTok
- Snapchat
- And more
The key to success with any social media advertising campaign is to fully understand the ad requirements and specifications and follow each platform’s best practices. Compliance is key, and the rules are constantly changing. As such, having a knowledgeable digital advertising agency is key for achieving your goals.
In addition, it is important to know what kinds of audiences flock to each platform. Our experts look at your ideal customer and recommend where to run social media ads based on the demographics, style of communication, and more.
Local Services Ads
Google Local Services Ads (LSAs) are quickly becoming one of the most viable options for businesses in multiple service industries to reach customers in the local area. Unlike PPC ads, LSAs are billed by the lead. Advertisers determine what constitutes a lead, which gives them much greater control over their budget and monitoring the success of their campaigns.
Read More: How to Improve Your Google Local Services Ads
Email Advertising
The overwhelming majority of customers prefer companies to communicate with them via email, including advertising. What’s more, email marketing has the highest ROI of any digital channel, with an astonishing $36 earned for every dollar spent.
Using email to reach your audience can put your brand in front of the competition. Email is also an effective tactic for driving conversions, leads, and sales.
Display Ads
Display ads are digital advertisements that appear along the top, bottom, and on the sides of a webpage. Far from the clunky banner ads of yesteryear, display ads meld very closely with the content on the site. Although text and images are the most common elements of a display ad, more and more display ads are using animation.
Google Display Ads
The Google Display Network allows you to advertise on a staggering 35 million different websites and apps. Automation is becoming the norm, with Google responsive display campaigns relying on machine learning to build and target the appropriate audience for you.
Demand-Side Platforms (DSPs)
A demand-side platform also provides automated targeting and bidding for display ad campaigns across a number of ad exchanges (ex: The Trade Desk). DSPs are very similar to Google Ads, with advertisers bidding on ad placements in real time. Crucially, DSPs provide access to unique advertising inventory, audiences, and third-party data that Google does not.
Video Ads
Video advertising is no longer a cool “option.” Investing in video is a must for engaging audiences and selling your products and services.
There are a host of places you can buy inventory for video ads, including Google and YouTube, social media platforms, and a host of DSPs. Ultimately, the key to successful advertising is spending time upfront on video production. When producing videos, our team takes into account the many different ad formats that support video and create video content specifically with different purposes in mind (including advertising).
OTT/CTV Ads
Connected TV (CTV) represents a new frontier in digital advertising. For years, traditional media advertising (i.e. commercials) was the only option to get ads in front of television viewers.
Many viewers have cut the cord with cable and satellite providers in favor of streaming platforms. But they still watch programs on the big screen – namely on smart TVs and other devices connected to the Internet. This is CTV, and it presents an opportunity for advertisers to reach audiences the way they have on traditional broadcast TV for a fraction of the cost.
Connected TV is a major part of a broader advertising strategy known as “over the top” or “OTT” (so named because it refers to media consumed outside of or on top of the traditional TV airwaves). OTT encompasses video content consumed on personal computers, mobile phones, tablets, CTVs, and more. Our team has a strong grasp of the emerging CTV and OTT advertising landscape, and we can help you launch a campaign on the appropriate platforms and devices to reach your goals.
The terms OTT and CTV are often used interchangeably. If you buy connected TV inventory, your ads should be served to users who are actually watching TV on some kind of device. All advertisers need to be aware of what placements they’re actually getting on OTT and/or CTV, as well as the goal of streaming advertising (which tends to be geared more toward visibility and awareness than driving leads).
Streaming Audio Ads
Digital audio encompasses a variety of mediums. Whether it’s streaming music, live talk, or podcasts, over three-quarters of America’s population is spending more time in this digital realm.
For advertisers, some of the most effective types of digital audio include:
AM/FM Online Streams
The audience for AM/FM listening has declined in recent years with the rising popularity of streaming radio and podcasts. However, terrestrial radio remains an effective way to reach specific members of your audience.
Generation X, Baby Boomers, and the Greatest Generation still listen to the radio a lot. Two of the biggest reasons people tune in is the ease with which they can listen to the radio in their cars, as well as loyalty to DJs, hosts, and on-air personalities.
If your business is located in a market with a popular host or DJ and you are trying to capture an older customer base, ads on AM/FM may be right for you.
Music Streaming Services
Streaming music services like Spotify, Pandora, and Amazon Music are continuing to change the way people think about music consumption. While these popular streaming services sell paid subscriptions, they also offer different tiers of service for both listeners and advertisers.
Podcasts
Although podcast listeners make up a smaller share of the overall online audience, they comprise the fastest-growing audience today. More than one-quarter of Americans report listening to at least one podcast in the last week. Of these listeners, 35% listened to 10 or more different podcasts in a given month. This represents a significant (and attentive) audience for ads.
Remarketing
Just because someone leaves your website without a purchase does not necessarily mean that the sale is lost. Remarketing creates personalized ad campaigns specifically for users who have visited your website and know your offerings but aren’t quite ready to buy.
Native Advertising
Native digital ads are served as part of the content on a webpage. They are designed to fit unobtrusively on websites, in articles, on users’ social media feeds, and more.
In many respects, native ads overlap with display ads. Some publishers provide native placement of display ads (such as Google and Facebook) while advertising on Yahoo! is defined largely by native advertising. Ultimately, native advertising can be a good complement to display ads that allows for more copy space compared to traditional banners.
Affiliate Marketing
Affiliate marketing is the promotion of a brand’s products or services on an affiliate partner’s website. We research high-quality domains and strategically work with owners and webmasters to create effective and mutually beneficial partnerships.
Digital Out-of-Home Advertising
Digital out-of-home advertising (DOOH) refers to digitally delivered advertisements someone may encounter when they’re out in public. This includes digital billboards, posters, and signs, as well as situational ads like the videos shown on screens built into gas pumps.
The DOOH landscape is controlled by multiple groups offering managed advertising services. A major advantage of digital out-of-home advertising over more traditional outdoor mediums is the ability to target consumers in a particular geographic area.
Latest Digital Advertising Articles
Why Do I Need
Digital Advertising?
Businesses that aren’t investing in digital advertising are way behind the times. You can reach 95% of people on today’s leading online platforms.
With digital advertising, you can also target people in different stages of the buyer’s journey. You can reach people early when they are becoming interested in your product or service, in the middle of the journey when they are looking for the best business, or at the end when they are ready to make a purchase.
The challenge of digital marketing and advertising is standing out to consumers who are inundated with ads. Multiple touchpoints are required to get consumers to take notice of your business, consider buying your products or trying your services, and – ultimately – convert.
A robust digital advertising strategy is a must for multiple reasons:
- It’s specific and targeted
- It’s affordable and scalable
- It’s fast to market
- It provides flexibility
- It invites mobile engagement
- It’s easily measurable
- It has the potential to go viral
Twelve Three Media has successfully managed millions of dollars in digital ads. We know how to get the best ROI for your advertising. Our secret? Send the right message to the right people in the right place at the right time.
How Does
Digital Advertising Work?
Digital advertising involves much more than just popping up a quick ad on Google or Facebook. It includes the use of specialized advertising tools to research, manage, track, analyze, and improve the effectiveness of your online advertising campaigns.
Our process starts with media planning and buying. During a discovery call, we get to know your business, your audience, and your budget. These insights enable us to develop ad campaigns to help you reach your goals.
Critical to our digital advertising services is the idea of the media mix. Media mix refers to the combination of channels where your ads are served and the tactics used to reach your target customers.
Many agencies take a one-size-fits-all approach or only specialize in one or two types of campaigns. At Twelve Three Media, we are plugged into the vibrant, ever-changing digital advertising ecosystem. We develop the most effective media mix for your objectives, rather than limiting ourselves to a couple of particular advertising channels.
We also take advantage of the targeting and audience segmentation capabilities found on the leading digital advertising platforms. This enables us to deliver ads where and when they are most likely to reach your ideal customer and get them to take the desired action.
Finally, setting expectations is key to successful digital advertising as well. With the plethora of ads available, many businesses assume that they’ll get the same results across platforms and tactics. This is not the case, and we take pains to help clients understand what results can be achieved with various ad campaigns.
At Twelve Three Media, we succeed when our clients succeed. We use advanced analytics and reporting tools to measure the success of your ad campaigns and show you the results. This obsession with data builds trust and enables our clients to feel confident in the ROI on their digital advertising.
How Twelve Three Media Helps You
Thrive with Digital Advertising
We’re passionate about your success. We won’t waste your time or money targeting platforms that don’t drive revenue. Instead, we take an analytical, cost-efficient approach that focuses on your bottom line. We audit campaigns from top to bottom to find what’s working and where you’re overspending.
Your campaign will be designed specifically for your unique offerings and market based on industry analysis and customer buying trends. We will pinpoint the channels that can best grow your audience and lead to conversions.
When Twelve Three Media manages your digital advertising campaign, we will:
- Create a customized advertising strategy: Our experienced Digital Advertising Specialists will evaluate your market, develop a strategy, and execute it precisely.
- Develop engaging ads people actually want to click: Our Content Specialists will craft your ad copy and images and/or video to capture the attention and interest of your target audience.
- Monitor and optimize your ad’s performance: By performing A/B split tests on your ads, we can quickly identify which approach is driving the best results. We will monitor your campaign daily to identify low-performing ads and retarget when necessary.
- Analyze and report your results: Our specialists will review your data and share your results on a regular basis. We’ll track your conversions, assess your metrics, and keep you updated every step of the way.
Why Choose Twelve Three Media for
Your Digital Advertising Campaigns?
You have a business to run. Don’t squander your time and resources trying to master the complexities of digital advertising on top of doing what you do best. We are the advertising experts. For us, that’s more than just a title – it’s an obsession.
Why choose us?
- We’re a Google Premier Partner: Only a handful of digital advertising agencies earn Premier Partner status with Google. The distinction is awarded only to agencies who have passed exhaustive testing and delivered outstanding results to their clients over an extended period of time. We are proud to hold this revered title.
- We are a Meta Business Partners member. Members of the Meta Business Partners program have access to advanced reporting tools, audience insights, optimization recommendations, prioritized issue resolution, and more. All of these features enable us to create successful ad campaigns on Facebook, Instagram, and other Meta properties.
- We live and breathe digital advertising: We’ve spent millions of dollars in successful digital advertising. We are intimate with the complexities of digital marketing channels. We know how to execute and monitor campaigns to achieve maximum results.
- We are your in-house digital advertising agency: We manage every aspect of advertising in-house, using seasoned marketing experts. Since we don’t outsource any buying, we have full control over strategies and outcomes.
- We’re fanatical about cost-efficiency: One of the greatest advantages of digital advertising is its ability to affordably target your ideal market. We are passionate about stretching every dollar to maximize your ROI.
We deliver exceptional results: Our numbers speak for themselves, and so will yours. We’ll keep you up to date on your ad campaign’s data so you can see your growing success in real time.
Frequently Asked Questions About Digital Advertising
Digital advertising is the process of publishing ads on online platforms like search engines, websites, social media, and more. It allows you to precisely reach specific digital audiences for less money than traditional methods.
At its best, digital advertising integrates seamlessly into the user experience of your audience. It guides them toward your products and services in an engaged, natural way. By personalizing your digital ad to optimize its relevance to your customer, you also maximize its effectiveness and ability to convert. Since these ads are digital, you can follow every step your customer makes along the buying cycle.
Most platforms and ad exchanges have implemented automated bidding. Auctions occur in real time, and the competition for certain ad placements can be highly competitive.
The key to success when bidding on digital ads is to ensure that your profile on any given platform is complete (ex: your Google Ads account is fully filled out) and you have a good handle on your advertising budget. It is also important to have a strong grasp on the audience you want to reach and your goals so you can avoid wasting money on ads that won’t connect with customers or get you the results you need.
Although it’s tempting to look at digital and traditional advertising as two totally separate animals, we actually find that they complement each other! Ultimately, it all boils down to:
- The type of business you have
- Your geographic area
- Your audience
- Your budget
- Your goals
There are a number of situations where it might make sense to opt for digital ads over more traditional options. Some of the biggest reasons you may want to prioritize digital advertising in your media mix include:
- Your ads require specific targeting.
- You want better control of your advertising budget.
- You want customers to feel connected with your brand.
- You want to reach your goals faster.
- You are looking for verifiable results.
Digital marketing and advertising is no longer an option – it’s a necessity. But, with the vast number of options available online for boosting your visibility, engaging customers, and driving new business, it can be intimidating to try to do digital advertising on your own.
Your results will depend on your aptitude with digital ads, as well as the time and money you have to invest. Business owners and in-house marketers often find themselves short on time, and no one employee is going to have the experience, skill, and knowledge of a full-service agency. If you want to maximize results with digital ads, it is generally in your best interest to partner with a qualified agency.
Ready to Reach Your Goals?
Our Digital Advertising Agency Can Help!
Creating, launching, and managing effective digital ads is challenging for most businesses to handle on their own. The majority of businesses partner with an agency to handle their digital advertising efforts.
Not all agencies are created equal. Many digital marketing companies focus on only a couple of types of ad campaigns or outsource projects to third parties overseas. Twelve Three Media is different. We have the industry experience, the knowledge of different advertising options, and the drive to win. Our team rolls direct, which ensures a high standard of consistency and quality. Finally, we carefully work our results so you can see exactly how your money is being spent and the success we achieve on your behalf.
Stop investing in digital ads that don’t get results.
Contact Twelve Three Media to start developing a cohesive digital advertising strategy!
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